ORIGINAL AND COUNTERFEIT






JAGUAR SUCCESSFULLY COMBATS FAKE PRODUCTS

Jaguar Stahlwarenfabrik, based in Solingen, Germany, has specialized in professional hairdressing shears since the late 1960s and today is one of the leading companies in this sector worldwide. Enjoying success in more than 80 countries, the Jaguar brand stands for quality and design among hairdressers. For some time now, others have also tried to benefit from this strong brand, getting “a piece of the pie” through counterfeiting. From their origins in counterfeiters’ workshops, especially in Pakistan and China, Jaguar copies are found all over the world.

Fake Jaguar shears are not easy to identify at first glance, because it’s not only the well-known Jaguar logo that is copied. The counterfeiters sometimes also assume the packaging, characteristic shear shape, accessories and components, and even the names of the shear models. But the fact that these counterfeit items are lower in quality in every respect than the originals, generally does not become obvious to the hairdresser until they are used in a salon, after the purchase: a nasty surprise indeed. The shears are already dull or lose their sharpness after just a short while, making them useless for professional hair cutting in a salon. Lower-quality steel and substandard processing of the metal (during tempering, for example), unprofessional adjusting of the shear halves, and poor processing of cutting edges are the negative hallmarks of these kinds of fakes, but straightaway, they are invisible to practically anyone other than a shear specialist. And users cannot make warranty claims as they would with original products.

After all, good hairdressing shears aren’t like handbags, scarves, or other products that are easier to manufacture. Rather, they are technically sophisticated tools that require a great deal of expertise to make if they are to meet the high expectations hairdressers have with respect to their durability and sharpness.

JAGUAR SUCCESSFULLY DEFENDS ITSELF

Working together with retailers and sales partners, Jaguar is taking active steps against the counterfeiters. If a copy is sighted on the market, the company works with attorneys based in the country where the fake was found to trace the channels through which it was sold, in an attempt to uncover the identity of the producer.

And sometimes they go even further. Says Managing Director Sales and Marketing, “A while back, we were able to uncover a producer in China using detectives who had been hired especially for this case.” The trap proved worthwhile: The Chinese authorities seized more than 4,000 Jaguar copies and a heavy fine was imposed on the manufacturer.

But Jaguar is paying attention to more than just producers. He continues: “We have a list of more than 250 manufacturers and retailers worldwide who are suspected of offering counterfeit Jaguar products. We are gathering further information and will take legal steps against these companies as soon as firm evidence of counterfeiting is discovered.” It is important to know that dealing commercially in counterfeit goods is punishable by law, and subject to prosecution, just as producing them is. And the trade in these products, including purchasing them, is a far cry from being a trivial offense. In Germany alone, estimates put the annual financial losses due to counterfeiting at 29 billion euros, and it also costs about 70,000 jobs.

HOW CAN I PROTECT MYSELF FROM FRAUD?

First, it is recommended that you rely in general on well-known brands of shears like Jaguar, because these brands guarantee a good ratio of price to value.

But how can the hairdresser be certain that the shears in his hand are the genuine product? Here are a few tips to take to heart:

  • Buy shears only from specialized dealers and representatives you know and have found to be reliable. In this case you can be sure that they offer only genuine goods. They will also assist you with service and warranty questions.
  • Always make sure to obtain a receipt with every purchase, showing the address of the company selling the product, and make sure that in addition to the brand of shears, the receipt also specifies the exact model / article number.
  • Exercise common sense: If a model you know of is offered at a very low price, it may be a fake. Quality has its price! Avoid conspicuously low-priced goods, which are offered in particular via websites and online auctions, unless the dealer is well-known and serious.
  • Do not make purchases at flea markets or from street vendors.
  • Pay attention to outward signs, such as the packaging and logos.
  • If you are not sure whether your product is a counterfeit, you are welcome to contact Jaguar at info@jaguar.us.com. Jaguar will check whether the company/person offering this product is known to Jaguar and whether the product is genuine.